Transcreation is a type of translation technique used in international marketing and advertising. Unlike traditional translation, transcreation does not simply translate the original text into another language. Instead, it involves re-creating the content based on the culture and expectations of the target audience while maintaining the original message and intent. The process of transcreation includes reimagining and rewriting the source text to achieve the desired effect and impact for marketers in the target locale.
At iLen, we have an in-house team of professional translators who specialize in localizing marketing materials. The insights they possess in the field of transcreation means they can combine their local market knowledge with language skills and collaborate effectively to provide clients with various creative translation options.
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